Breeding Objectives
Our Mission:
The promotion and advancement of an easy care, economical and highly efficient beef breed, adaptable to Southern African grazing and feedlot conditions.
The main goal of Charolais breeding is to build on the total economical efficiency of the breed under SA grazing conditions, and to establish this economical efficient breed as a popular lean meat beef breed with commercial producers.
Secondly, to promote the breeds unique role in crossbreeding with the prerequisite that no devaluation in the economic efficiency will manifest itself in the female herd.